Case Study
HOUSE PARTY
Southland Casino
Brief:
How does Southland Casino attract and entice more people to visit?
Insight:
Great music. Dope people. Nostalgic energy. No spot brought it all together—until now. We got you. Welcome to House Party.
Results:
The House Party monthly series drove incremental sales of +40%, increasing traffic and revenue for beverages, restaurants, gaming, and the hotel.
