Case Study
FED UP
City of Memphis
Brief:
Help stem the violent crime epidemic in Memphis and save lives.
Insight:
With perpetrators of violent crimes, no one speaks to them. People talk about them. Above them. Around them. Down to them. We talk to them to get through to them.
Results:
During the years of the “Fed Up” campaign, Memphis saw its lowest violent crime rates of the previous 7 years.